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Superfood for your skin,
Superfood for your soul

What’s in a Name?
Terres d’Afrique: The Earthfullness of Africa

Terres d’Afrique is the result of a yearning to understand the full impact of what the African plant kingdom has to offer. Nature is our inspiration. Our discoveries are wrapped up in human stories as real as life itself. The products and experiences we offer are of a world that combines science and tradition in equal measure. We are also about finding new frontiers; arriving at a place where body is in balance with soul.

Name

Our name evokes an earthfulness of body, mind and spirit. Translated, it means ‘the earth’ or ‘the lands’ of Africa.

The mystique of Africa gets under your skin. The rumble of thunder over savanna lands, the smell of rain on parched plains, the humbling introspection invoked by a bare-faced wilderness.

All our botanical ingredients are uniquely African. Many are ancient tribal remedies. Using these in potent formulations, underpinned by scientific rigor, we’ve amplified their skincare benefits.

Ethos & Essence

We’ve worn our trekking heels thin, seeking out unique African botanicals.

For decades, we’ve worked with growers in remote regions: looking at what we can make happen, together.

Authenticity, credibility and integrity are the golden thread.

Unstintingly committed to biodiversity, our brand fosters a healthy exchange – for the wellbeing of our farmers, as well as for our customers who are nourished by our products, treatments and experiences.

Ideology

A FairTrade brand committed to uplifting rural producers.

Terres d’Afrique follows the principles of the Nagoya Protocol: “Fair and equitable sharing of benefits arising from the utilisation of genetic resources, contributes to the conservation and sustainable use of biodiversity.”

Protection of biodiversity is key, as is the use of recyclable packaging and biodegradable ingredients to minimise our carbon footprint.

What matters to us? Benefit sharing, FairTrade, the empowerment of African women, respect for indigenous intellectual property, sustainable harvesting, and farming organically without depleting resources or impacting air and water quality.

Philosophy

Scientific rigor maximises the efficacy of plant-based indigenous traditional elixirs to deliver a sophisticated luxury range that is satisfyingly benefit-driven, restoring and protecting the natural balance of the skin.

It’s in the way we formulate: a combination of a pH similar to the skin’s pH and high levels of stable Omegas (particularly Omega 3), together with potent antioxidants, makes Terres d’Afrique products extremely efficient in anti-ageing and maintaining the skin’s equilibrium.

Only a modern scientific approach can provide assurance that the end product is certified safe and well-balanced.

Download the TDA Brand Brochure

Made by all of us.

Selina Ndlovu

Selina Ndlovu

Baobab Harvester
Muswodi Dipeni Village, Limpopo

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Sophie Thandavhatha

Sophie Thandavhatha

Baobab Harvester
Muswodi Dipeni Village, Limpopo

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Ndoda Maziya

Ndoda Maziya

Marula Harvester
Ka-ben Village, Swaziland

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The Himba Women

The Himba Women

Omumbiri Harvesters: Kavevarekua Tjivinda & Kambepa Tlivinda
From the Kunene Region of Namibia

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Stephan Helary

Stephan Helary

CEO & Co-founder

Madagascan-born Dr Stephan Helary is architect-in-chief of the Terres d’Afrique brand. He is a traveller, an intuitive, a scientist, a man of nature, and a full-hearted explorer of African culture, traditions and stories.

Stephan’s progressive approach to business and commitment to constructing a more meaningful future for health and wellness products and experiences have provided a strong ethical foundation for the TDA brand.

He surrounds himself with a network of like-minded others, and is unwavering in his goal to fulfil the unmet needs of travellers and customers seeking products and experiential opportunity for self-actualisation and meaningful connection.

He believes that personal engagement, ethical conduct and enhanced consciousness are key to winning luxury brands of the future.

Stephan’s life’s work has focused on building his knowledge of African culture and indigenous plants, their biochemistry and commercial potential, and the founding vision for his business was to create commercial opportunity for African raw material suppliers.

Stephan graduated as a Veterinary Doctor at the University of Liege in Belgium, where he also obtained a Masters Degree in Environmental and Wildlife Management.

Applying his mind to diverse development and conservation projects in Africa, he obtained his PhD in Nutritional Ecology, studying the diet of the Black Rhinoceroses. Later, his interest in plants, ethnobotany and exploring the African continent won out, and he began shaping his Terres d’Afrique brand offering.