What’s in a Name?
Terres d’Afrique: The Earthfullness of Africa
Terres d’Afrique is the result of a yearning to understand the full impact of what the African plant kingdom has to offer. Nature is our inspiration. Our discoveries are wrapped up in human stories as real as life itself. The products and experiences we offer are of a world that combines science and tradition in equal measure. We are also about finding new frontiers; arriving at a place where body is in balance with soul.
- Our Name
- Our Ethos & Essence
- Our Ideology
- Our Philosophy
Our name evokes an earthfulness of body, mind and spirit. Translated, it means ‘the earth’ or ‘the lands’ of Africa.
The mystique of Africa gets under your skin. The rumble of thunder over savanna lands, the smell of rain on parched plains, the humbling introspection invoked by a bare-faced wilderness.
All our botanical ingredients are uniquely African. Many are ancient tribal remedies. Using these in potent formulations, underpinned by scientific rigor, we’ve amplified their skincare benefits.
Our Ethos & Essence
We’ve worn our trekking heels thin, seeking out unique African botanicals.
For decades, we’ve worked with growers in remote regions: looking at what we can make happen, together.
Authenticity, credibility and integrity are the golden thread.
Unstintingly committed to bio-diversity, our brand fosters a healthy exchange – for the wellbeing of our farmers, as well as for our customers who are nourished by our products, treatments and experiences.
A Fair Trade brand committed to uplifting rural producers.
Terres d’Afrique follows the principles of the Nagoya Protocol: “Fair and equitable sharing of benefits arising from the utilisation of genetic resources, contributes to the conservation and sustainable use of biodiversity.”
Protection of biodiversity is key, as is the use of recyclable packaging and biodegradable ingredients to minimise our carbon footprint.
What matters to us? Benefit sharing, Fair Trade, the empowerment of African women, respect for indigenous intellectual property, sustainable harvesting, and farming organically without depleting resources or impacting air and water quality.
Scientific rigor maximises the efficacy of plant-based indigenous traditional elixirs to deliver a sophisticated luxury range that is satisfyingly benefit-driven, restoring and protecting the natural balance of the skin.
It’s in the way we formulate: a combination of a pH similar to the skin’s pH and high levels of stable Omegas (particularly Omega 3), together with potent antioxidants, makes Terres d’Afrique products extremely efficient in anti-ageing and maintaining the skin’s equilibrium.
Only a modern scientific approach can provide assurance that the end product is certified safe and well-balanced.